Xiangke Sunflower Seeds

Packaging Design by Sun Linlin

The Xiangke brand has taken a unique approach to packaging design with their Xiangke Sunflower Seeds. Designed by Sun Linlin, this packaging stands out from the competition by incorporating creativity and aesthetics into the design.

Inspired by animals that love to eat sunflower seeds, such as monkeys, hamsters, and parrots, Sun Linlin created a design that captures the surprise and delight of these animals when they encounter the delicious seeds. The open mouths of the animals are shaped like sunflower seeds, emphasizing their large size and irresistible taste. Additionally, the packaging features open mouth graphics representing "male," "female," and "elderly" characters, all expressing their attraction to the sunflower seeds.

What sets the Xiangke Sunflower Seeds packaging apart is its ability to engage consumers through its unique visuals. The exaggerated mouths and happy expressions of the animals and characters convey the message that the sunflower seeds inside the package are truly delicious. This creative approach not only attracts attention but also creates a connection between the consumer and the product.

The Xiangke Sunflower Seeds packaging is available in two formats: a plastic bag measuring 155*200mm and an iron can measuring 110*130mm. These specifications ensure that the packaging is convenient and practical for consumers.

The design process for the Xiangke Sunflower Seeds packaging began in June 2018 and was completed in April 2019. The design team, led by Sun Linlin, worked in Shenzhen, with proofing and production taking place in Inner Mongolia.

In developing this design, Sun Linlin conducted extensive research on packaging design and analyzed other sunflower seed brands to find unique ways to showcase the product. The challenge was to effectively communicate the large size of the sunflower seeds and convey their deliciousness to consumers. Through the use of animal and character illustrations, Sun Linlin successfully met this challenge and created a visually appealing and engaging packaging design.

The Xiangke Sunflower Seeds packaging has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2019. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.

With its innovative design and emphasis on visual marketing, the Xiangke Sunflower Seeds packaging stands out in the market. It not only attracts consumers' attention but also conveys the unique taste and quality of the sunflower seeds inside. Sun Linlin's creative approach has successfully transformed the packaging into an integral part of the consumer experience, making Xiangke Sunflower Seeds a must-try for sunflower seed enthusiasts.